Entertainment

Visualizing YouTube During Its Growth Years📱

A data visualization of the top YouTube channels in 2013, with discussion of what's changed over the last 6 years.

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Marketing

Actionable Marketing Heuristics🌟

Improve your marketing with these short, actionable heuristics, drawing on psychology, behavioral economics, linguistics, and other science.

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Startup

The Startup Guide to Upfront Pricing

Why upfront and prepaid pricing is important, and guidance from prospect theory to getting the most out of an upfront pricing strategy.

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Marketing

7 Kinds of Marketing Optimization 📈

How do marketing campaigns improve over time? Here are 7 ways.

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Entertainment

Interactive Graphic - The Blockbuster Trap 🎥

An interactive graphic, prepared in collaboration with Professor Anita Elberse, about how Hollywood's original and not-so-original films fare at the box office.

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