It’s raining. It’s been raining. It’s always rained. There’s never been a time it didn’t rain. This is Tokyo in April 2008. It’s even raining indoors, which managed to alarm our host, Satoshi, who called in a number of men to observe the problem and conclude that nothing can be done until Monday. It’s OK, though, only one of my compatriots is affected by The Dampening, which started overnight and left a large wet patch on his futon, thankfully saving the tatami from any damage. Besides, we have beer now. Everything can be made fine with copious application of beer.
Here we are, then, in the lounge of the ryokan having raided the local convenience stores for beer to supplement last year’s reviews of the local brews. There’s been a sea change in the new types of beer being advertised. They now focus on a) Hops and b) Zero carbohydrates. These lifestyle beers have previously scored poorly with us, and I don’t predict any better this time. Frankly, I’m scared.
- YEBISU THE HOP
Doesn’t appall on the first sniff but rapidly disappoints on the taste after coming on promisingly. Think of a happy dog running towards you with its tail wagging and as it comes closer you realise it’s rabid and is about to savage you.
Rob says: A much rounder richer flavour than the Kirin Sparkling Hop. Apparently a mouth-filling ‘umami’ flavour to it. A little bit flat in gas content. Pleasant overall, flavoursome, a fairly distinctive style. Not particularly refreshing: not a hot-weather beer.
- KIRIN SPARKLING HOP
Very sparkly, unsurprisingly. Tastes like not much. I think I’m drinking barely flavoured sparkling water. It says “The flavour of frozen hop” which is fairly accurate since freezing drinks has the effect of removing all the taste. If you have anosmia, you will have the same experience I just did drinking this.
Rob says: First taste of it seems quite fruity which is weird but as the flavour develops it becomes slightly watery. The first taste is fruity but the after-taste is sour.
Noteworthy is that the above two hoppy-named beers taste nothing of hops.
My non-beer drinking compatriots are drinking Zima. It looks like gay in a bottle and I’m refusing to drink it
- SUNTORY ZERO NAMA
A 4% beer trying to be a draught beer in a can with low calories and zero carbohydrates. This is doomed to failure. It’s “clear and rich for a new lifestyle”. A new lifestyle with tasteless beer? Let’s see!
*sip*
Tastes like arse. Smells like seaweed. Wow.
- KIRIN ZERO
Smells as bad. Tastes worse. Fuck me.
Rob: Tastes like weak dishwater.
Both of those were so bad they really don’t warrant any further words. We couldn’t finish them, they’re now communing with the sewage they undoubtably came from.
A quick snack is in order.
Mayomania crisps. Mayonnaise and tuna flavoured. Apparently very bland crisps with a logo – of a man guzzling a bottle of mayonnaise – more interesting than the contents.
- SAPPORO VIVA! LIFE
Another “zero” beer. “Savor the flavor, this brew is for you. Think positive and enjoy life.” We’ll see.
Smells like sewage AGAIN. I don’t know what these guys are doing to remove the carbs from their beer but it’s sick and wrong. Even my non-beer-drinking compatriot knew it tastes awful. It tastes like the smell of hot sewers in a Paris summer. Avoid it, even if it’s free. It too went down the sink.
SUPER SPECIAL EXTRA SURPRISE
- DENKI BRAN
A strange can of non-beer we picked up in the combini. It appears to be 7% alcohol of unknown origin. Smells of cosmetics. The only other evidence on the can is that it’s made of aluminium. Everyone tried to describe the smell and nobody could come up with another word than cosmetics. Under pressure, Rob said “ginger cake”. Perrin pulled a horrid face. Apparently this tastes like a root beer and dates from 1919 (Taisho 8, says the can!) Shockingly medicinal, says Rob.
Twenty minutes later, Barry complains that he’s fed up of drinking eyeliner
We’re gonna clear the last two dubious looking lifestyle beers so we can get on with a can that tastes inoffensive enough to finish.
- ASAHI CLEAR
We’ve never had luck with the Asahi lifestylers so no high hopes here. Just to confirm, it’s not like TAB Clear – it is beer coloured, so no scary magic going on there. Rob claims it’s quite palatable in his tasting, so….
*slurp*
It’s better than the others we’ve tried. Slight chemical aftertaste which leads you to take the next gulp sooner than you’d want to. Not much else to say about it, really.
Barry says: “You’d die of boredom drinking this.” He’s quite right.
- SUNTORY JYOKKI
Another beer claiming to be a draught. It tastes like… well, nothing much. It’s OK but there’s nothing distinctive to it. “A lively and crispy new draught” might be seen as a little hyperbole if it was written by anyone other than a marketer. Has a nice big can opening which the other makers could do well to take notes from. Easy gulping!
Rob says “It’s all right. It’s nothing special is it?”
Which about sums it up. Rob and I diverge in opinions at this point: Rob prefers the Asahi Clear and I prefer the Jyokki.
For some reason, on TV currently, Macauly Culkin has huge ginger lips. We change channel on the wave of vociferous complaint. One of MTV’s idents at the moment is “MTV BLOWS ME”. It doesn’t need the pronoun.
NEXT UP:
- ASAHI AJIWAI
This can has no less than 4 different percentages on the can. 99.9%. 25%. 50%. 5%. There’s a large picture of a head of barley too. It’s like putting a picture of a happy smiling pig on packets of bacon; I really don’t want to remember that this drink comes from an ugly bit of grass. The can’s one of those fancy textured ones we don’t get in the UK. It makes it feel a little more expensive.
This is another perfectly palatable beer, which is an astonishing achievement for Asahi. Rob says the aftertaste is sour but otherwise perfectly fine. I don’t think it’s too bad. I finish it, so that’s a good sign.
- OOLONG CHU HAI
Barry’s special non-beer drink. It’s alcoholic oolong tea. Rob says it’s fucking horrible. Perrin says it smells like tea bags. Fermented tea bags. It tastes like a cup of tea left for four hours that you accidentally pick up and drink by accident. Rob says “it’s like sucking on a used tea bag”. I try it…
Fucking dreadful. It initially tastes of cold tea. Then this incredible aftertaste kicks in and you wish for the apocalypse. Your entire life has led to you sitting in a tiny room on the other side of the world drinking aborted tea bags dipped in ethanol and shit and pumped into assembly lines of cans and wondering if maybe The Big One could come now, please, just so nobody could ever peddle this foul arse-water to anyone ever again.
- SAKURA AND SAKURANBO – SUNTORY -196 deg C
Most of the label is taken up with the absurd temperature. Nobody can work out what was done to it at -196C. It smells of “oooh, that’s cherries”. It’s very pink inside. Rob makes an off colour comment about the colour and Barry says “mm, I could finish that.” They do. Perrin correctly predicts I’d hate it. I use a barge-pole to politely decline the offer.
The Frenchman staying here who took a whole hour in the shower yesterday morning is trying to break the record for taking up the toilet for the longest time in the 50 year history of this ryokan. He is a prodigious, biblical, shitter.
Ok, we’re down to the last two beers.
- PREMIUM YEBISU ALL MALT BEER
Well shit me if we didn’t leave the best until last. Hit up the gold cans, ladies and gentlemen. A distinctive taste from the rest of this crop, fills the mouth and is worth sipping on. I feel like I’ve wasted the entire night waiting for this can. This whole review idea was stupid!
Rob says: This actually reminds me a bit of the other Yebisu we had. The same sort of round, umami, feel that the other one had.
- ASAHI PREMIUM
Oh Christ, another Asahi. It’s premium though, maybe it doesn’t suck?
Watery but some good flavour to it nonetheless. Probably quite nice if it’s cooled well. Rob says: Probably the nicest Asahi we’ve had. It’s got a good malty background flavour to it.
We think the Yebisu wouldn’t be to everyone’s taste. It’s my favourite of the batch but the Asahi Premium would be worth a try to anyone not enamoured with flavoursome malty beers. None of the beers we’ve had tonight beat last year’s standout beer, the Kirin Gold and none at all come close to Asahi Super Dry which is exported throughout the world for a very good reason: it’s their best.
Photos via Flickr, click through for the original photo pages. I took photos at the time, but I’m 200 miles away from my card reader; typical!
Yebisu The Hop by Snowy***
Sakura and Sakuranbo Chu-hi by mullenkedheim



Just after reading what you said about the Plemium and I have to say it mate but, I have never read such crap in all Asahi my life! Frigging Asahi stole Kirins taste from sparkling hop…!!
Can you honestly say that, that Asahi Plemium does NOT taste as fruity as the sparkling hop? I made the unfortunate mistake of buying a frigging Asahi Plemium and once I tasted it I just frigging realized that I got fucking ripped off!
The sparkling hop may not be beer but it is a hell of a site cheaper than that Plemium with the same taste!
And another thing. It fucking seems no matter what drink you try out you always say that it’s “okay..” or you just give them ALL a negative review! I don’t see any other companies in ANY other countries making drinks like these by cutting out the calories while keeping up a reasonable enough taste.
I have come across beer review sites like this before and they are SUCH a waste of time as all they did was say that you were better to “stay” with the fake Budweiser(The American one) than to try any other beer and that the fake Budweiser was the ONLY REAL beer! Fucking big headed test tube babies!
Actually, we found a good number of beers that were OK when we did the review last year. This year we chose the few new ones from this year’s crop of fashionable beers (the zero carb ones, and the “hoppy” ones) and a handful of beers we’d not tried last year. They were not great; canned beers just aren’t that good, sorry!
I’d love to find a low carb beer that didn’t taste awful but they’re using a process that makes them smell and taste dreadful. It’s a great aim to have: to make a healthier beer, but they’re sacrificing taste. If you like the taste of the low carbs, though, then more power to you!
I agree with you about Budweiser, it tastes crap from cans, at least in the UK.