Actionable Marketing Heuristics

What is this?

This is a set of actionable marketing heuristics that I use to generate marketing creative or understand customer desires and preferences.

Actionable: able to be done or acted on; having practical value Marketing: the action or business of promoting and selling products or services, including market research and advertising. Heuristic: proceeding to a solution by trial and error or by rules that are only loosely defined

Optimizing Performance Marketing

7 Kinds of Marketing Optimization

Marketing Heuristics

Force Dynamics: Help, Hinder, and Let

Price Personae: Price,Value, and Quality

Trust: Ability, Benevolence, and Integrity

Quality: 8 Dimensions

Copywriting: 8 Kinds of Closing Offer

Copywriting: 5 Kinds of Headlines